Profile in Entrepreneurship Doing Well and Doing Good 67 Social Responsibility, Ethics, and Strategic Planning Relationship Between Social Responsibility, Ethics, and Strategic Planning 61 55 What Would You Do? 55 Chapter Closing Case Mixing Business and Friendship Test Prepper Profile in Entrepreneurship Good Person, Good Business, Good Food Summary 54 Questions for Review and Discussion Questions for Critical Thinking 55 Experience This. Reality Check Not All Happy Endings 37 College Students as Entrepreneurs Your Decision for Self-Employment 35 Pros and Cons of Self-Employment 35 Traits of Successful Entrepreneurs 38 Preparing Yourself for Business Ownership 40 Forms of Business Organization 42 Sole Proprietorship 43 Partnership 45 Corporation 49 Specialized Forms of Corporations 52 Manager’s Notebook Small Business Readiness Assessment Small Business Management, Entrepreneurship, and Ownership The Entrepreneur-Manager Relationship What Is an Entrepreneur? 29 Entrepreneurship and the Small Business Manager 29 A Model of the Startup Process Secrets of Small Business Success 13 Competitive Advantage 13 Getting Started on the Right Foot 16 Understanding the Risks of Small Business Ownership 17 What Is Business Failure? 17 Causes of Business Failure 18 Business Termination versus Failure 19Ĭhapter Closing Case Small Business Lessons from the Movies Test Prepper Summary 22 Questions for Review and Discussion Questions for Critical Thinking 23 Experience This. Workforce Diversity and Small Business Ownership 10 The Value of Diversity to Business 12 Profile in Entrepreneurship Lifelong Trek 16 Manager’s Notebook Straight from the Source Mistakes Leading to Business Failure Failure Rate Controversy 21 Small Business: An Overview What Is Small Business? Size Definitions 5 Types of Industries 6
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Managing Small Business 405 Chapter 15 International Small Business 406Ĭhapter 16 Professional Small Business Management 435 Chapter 17 Human Resource Management 464 Chapter 18 Operations Management 496 Appendix Complete Sample Business Plan 519 Notes 541 Answers to Test Preppers 550 Index 553
Marketing the Product or Service 289 Chapter 11 Small Business Marketing: Strategy and Research 290Ĭhapter 12 Small Business Marketing: Product 313 Chapter 13 Small Business Marketing: Place 341 Chapter 14 Small Business Marketing: Price and Promotion 373 Planning in Small Business 59 Chapter 3 Social Responsibility, Ethics, and Strategic Planning 60Įarly Decisions 123 Chapter 5 Franchising 124Ĭhapter 6 Taking Over an Existing Business 151 Chapter 7 Starting a New Business 178 Part 4įinancial and Legal Management 201 Chapter 8 Accounting Records and Financial Statements 202Ĭhapter 9 Small Business Finance 235 Chapter 10 The Legal Environment 262 Part 5 Library of Congress Control Number: 2007938106 ISBN-10: 6-1 ISBN-13: 978-6-1Ĭhapter 1 Small Business: An Overview 2 Chapter 2 Small Business Management, Entrepreneurship, and Ownership 27 Part 2
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